Before 2016, using snowflake as a pejorative was a non-political dig at millennials -- who were perceived by many as coddled and poorly-equipped to face the real-world challenges of life.
During the 2016 presidential campaign and its immediate aftermath, however, snowflake evolved into a much more vicious term, an insult hurled by conservatives at liberals in general. The implication, of course, is that liberals are fragile, whining sissies -- unlike the oh-so-masculine right wing.
You don't like the fact Trump won? Snowflake. Do you believe that monuments to racism and slavery should be taken down? Snowflake. Do you oppose immigration bans imposed on people from certain countries? Terrorist-loving snowflake.
Unfortunately for conservatives, the biggest snowflake of them all isn't a liberal, it's President Snowflake himself.
He is offended by anything said about him that isn't couched in glowing terms. He's shown an inability to laugh at himself. He can't even handle the satire lobbed at him by late night TV hosts and Saturday Night Live. He moans about the "disgusting and corrupt media".
The same conservative crowd that derided the left as snowflakes during the presidential campaign now cries and wrings its hands in concert with the snowflake currently residing in the Oval Office.
Let the man do his job, leave him alone! Quit picking on the poor president! The darned liberal media is out to get him! The leftists in Congress are preventing him from implementing his agenda! Those darned liberals are responsible for all of this administration's problems! Woe is us!
Trump and his supporters have both said he's the most picked-on president in history. It's a good thing they weren't around when American politics were really nasty.
Abraham Lincoln was derided as being simian in appearance. His counterpart in the election, Stephen Douglas, stood only 5’4” and was rudely described as being “as tall as he is wide”.
Grover Cleveland endured salacious claims that he fathered an illegitimate child, which had an accompanying taunt, “Ma, Ma, Where’s my Pa?”
(When Cleveland won, his supporters came up with a response: “Gone to the White House, ha ha ha!”)
During the campaign, President Snowflake referred to one opponent as “Lyin' Ted”, threatened to “spill the beans” on his wife and planted a conspiracy theory that his opponent’s father was involved in the assassination of John F. Kennedy.
Trump's fans loved this type of behavior on the campaign trail. They snickered, clapped each other on the back, and yelled, snowflake!, at anyone who called out their candidate on his poor behavior.
Ah, sweet irony. The conservative insult-hurlers have turned out to be the very type of person they hate -- soft, easily wounded, and ready to blame everyone else for what's gone wrong.