For most ISPs (Internet Service Providers), it's all about selling the consumer faster Internet. Ten years ago, an ISP offering 10 Mbps (megabits per second) download speeds was a rare find. Today, 10 Mbps is considered slower than a sloth.
All the major players in the business of providing Internet service are on a quest to offer 100, 200, 300 Mbps or even higher to the home user. Naturally, the user will have to pay more to get faster Internet, but it's worth it, right? Big businesses have enjoyed it for years, don't we deserve it, too? Don't most of us need faster Internet?